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A detailed description of the product makes the shopper’s decision to make the purchase easier. It also decreases the number of unsatisfied buyers as a result of unmatched expectations concerning of product’s description and the product itself.
Tell shoppers how they will benefit from the product as well as what features it has. Remember that people don’t just buy a product, they buy a solution to their problems.
You also can use a product description for search engine optimization (SEO). Find out what people are searching for online and use those phrases to get higher rankings on the search results page. I personally use Google AdWords Keyword but there are many different options available on the web. The same method should be used when writing a title.